Website Launch Checklist for Home Service Businesses

Launching a new website is exciting, but missing critical steps can cost you leads and revenue. Use this comprehensive checklist to ensure everything is in place before going live.

Technical Foundations

• SSL certificate installed — Your site must use HTTPS for security and SEO.
• Mobile responsive — Over 60% of home service searches happen on mobile devices.
• Page speed optimized — Aim for under 3 seconds load time. Compress images and minimize code.
• 404 page created — A custom 404 page helps visitors find what they're looking for.
• Redirects set up — If replacing an old site, redirect old URLs to new ones.
• XML sitemap generated — Submit to Google Search Console for faster indexing.
• Robots.txt configured — Ensure search engines can crawl your important pages.

SEO Essentials

• Title tags unique per page — Include your city and service type.
• Meta descriptions written — Compelling descriptions that encourage clicks.
• H1 tags on every page — One H1 per page with your primary keyword.
• Image alt text added — Describe every image for accessibility and SEO.
• Schema markup implemented — LocalBusiness schema for your service area.
• Google Business Profile linked — Connect your website to your GBP listing.

Conversion Optimization

• Click-to-call button visible — Make your phone number tappable on mobile.
• Contact form on every page — Or at least a prominent CTA leading to your contact page.
• Service area clearly stated — List the cities and neighborhoods you serve.
• Reviews and testimonials displayed — Social proof increases conversion rates by up to 270%.
• Clear pricing or "Get a Quote" CTA — Don't make visitors hunt for pricing information.
• Trust badges visible — Licensed, insured, bonded, BBB accredited, etc.

Content Checklist

• Service pages for each offering — Individual pages for each service you provide.
• About page with team photos — People hire people, not companies.
• Service area pages — Create pages for each city or neighborhood you serve.
• FAQ page — Answer common questions to build trust and improve SEO.
• Privacy policy and terms — Required for compliance and professionalism.

Analytics & Tracking

• Google Analytics installed — Track visitor behavior and conversions.
• Google Search Console verified — Monitor search performance and fix issues.
• Call tracking set up — Know which pages generate phone calls.
• Form submission tracking — Track every lead that comes through your forms.
• Conversion goals configured — Define what counts as a conversion (call, form, booking).