About
Frankwin Hooglander is the founder of HSP Automation and a specialist in business process automation for home service companies. With hands-on experience building Zapier workflows, Housecall Pro integrations, custom APIs, and full-stack web applications, he helps HVAC, plumbing, electrical, and other trade businesses streamline operations and grow faster. Frankwin writes practical guides on CRM setup, workflow automation, SEO, and digital tools that owners can apply immediately.
Areas of Expertise
- Home service business automation
- Housecall Pro & field-service CRMs
- Zapier & Make workflow design
- Custom API integrations
- SEO & content strategy
- Web application development