How Does Your Website Score?

The free scan checks six technical categories — performance (Core Web Vitals, page speed), SEO (title tags, meta descriptions, headings, structured data), mobile friendliness, security (HTTPS, mixed content), accessibility, and best practices. It also captures a homepage screenshot, detects trust signals (phone numbers, testimonials, reviews, guarantees, social proof, and more), detects your technology stack, analyzes content readability and heading structure, and generates a plain-English AI executive summary of your site's overall health.

Yes. The core scan — including all six technical category scores, Core Web Vitals, the homepage screenshot, trust-signal checks, technology detection, content readability, and the AI executive summary — is completely free. You provide your name and email so we can save your results. A one-time paid report ($29.99) unlocks a deeper AI branding, messaging, and UX audit with growth opportunities, quick wins, a scorecard, and DataForSEO backlink and authority data.

Most scans complete in 15–30 seconds. You can watch real-time progress as the grader connects to your site, scrapes page content, captures a homepage screenshot, and runs the full performance and SEO analysis. A live step tracker shows exactly where the scan is in the process.

After the technical scan completes, our AI reads your scores, failing checks, trust-signal results, and homepage content to write a plain-English, 3–5 sentence summary of your website's overall health and what it means for your business. It also highlights the top 2–3 most business-impactful issues with a brief explanation of why each matters and what to do. The summary is designed for business owners, not developers — no jargon.

Trust signals are homepage elements that help visitors feel confident hiring your business. The grader checks for a visible phone number, customer testimonials and reviews, service guarantees or warranties, team photos, professional certifications or licenses, a physical address, clear service area information, social media links, and similar credibility indicators. Businesses with strong trust signals convert more website visitors into paying customers.

The $29.99 one-time premium report adds a full AI branding and visual identity audit (first impression, color palette, typography, logo usage), a messaging and UX evaluation (headline effectiveness, call-to-action quality, audience clarity), 3–5 prioritized growth opportunities with expected business impact, 3–5 quick wins achievable within 30 days, a scored marketing scorecard across Branding, Messaging, UX, and Trust, DataForSEO backlink and authority data, and a downloadable PDF. The AI audit uses your homepage screenshot so visual judgments are grounded in what visitors actually see.

The premium report uses DataForSEO’s backlink index to show an authority rank, total backlinks, unique referring domains, spam-risk signals, and broken-link counts. These are useful benchmarks for understanding the strength and health of your website’s external link profile; they are not a guarantee of search rankings.

Yes. You can grade any publicly accessible website. Just enter the URL — if you omit https://, the grader adds it automatically. Some scans may return limited data if a site blocks automated analysis tools or if Google's PageSpeed API is rate-limited; the grader shows a notice when this happens and still delivers the SEO, security, trust-signal, and content checks.

During the scan, the grader uses a headless browser to render your homepage exactly as a visitor would see it and captures a full-page screenshot. The image appears in your free results so you can see how your site looks at a glance. The paid AI audit uses the same screenshot to provide visual feedback on branding, layout, and UX — feedback that text alone cannot give.

Your name and email are used to save your scan results, send you a link to revisit them, and occasionally share relevant tips about improving your website. Your website URL and scan data are used to generate the report. We do not sell personal data to third parties. Scan results are stored securely and associated with your email address.

Yes. You can run a new scan any time — just enter your URL and contact details again. Each scan generates a fresh report. If you want ongoing monitoring with trend tracking and alerts when scores change, Website Grader Pro subscriptions are available for recurring checks across multiple pages.

Website Grader Pro is a subscription service that runs recurring scans on your website, tracks score trends over time, and alerts you when issues appear or scores change. It is designed for businesses that want to monitor their site health continuously rather than running one-off checks. You can view Pro plans at hspautomation.com/website-grader/pricing.