Free Website Grader for Contractors

Yes. It is designed to help HVAC, plumbing, electrical, roofing, landscaping, and other home service owners and office managers understand their website's health before investing in marketing or a new site. Other publicly accessible websites can be scanned too.

An SEO checklist focuses on search-page elements. This free scan also checks performance and Core Web Vitals when data is available, mobile usability, security, accessibility, and homepage trust signals. It may include a homepage screenshot and a plain-English AI summary; screenshot, AI, and external performance data can be unavailable for some sites. It is a website health check, not a ranking report.

No. The Website Grader checks website health and on-page SEO, not your position in Google results or the search volume for a keyword. A good score does not guarantee traffic or rankings.

No. Enter a publicly accessible website URL, your name, and your email to run the scan. The grader does not connect to or score your Google Business Profile.

Start with the highest-impact issues in your results and review the individual checks to see what needs attention. If performance, screenshot, or AI data is unavailable, use the results that did load and retry later. You can scan again after making changes, optionally unlock the one-time premium audit after your free results, or explore Website Grader Pro for ongoing monitoring.

The free scan checks six technical categories — performance (Core Web Vitals, page speed), SEO (title tags, meta descriptions, headings, structured data), mobile friendliness, security (HTTPS, mixed content), accessibility, and best practices. It also checks homepage trust signals, technology, and content readability. A homepage screenshot and plain-English AI executive summary may be included when available; external performance data can be limited by site access or provider availability.

Yes. The core scan is free, including available technical scores, trust-signal checks, technology detection, readability, and, when available, a screenshot and AI executive summary. Some external performance data may be unavailable. You provide your name and email so we can save your results. An optional one-time paid report ($29.99) adds a deeper AI branding, messaging, and UX audit with growth opportunities, quick wins, a scorecard, and backlink and authority data when available.

Scans typically take about 60 seconds, though slow sites or external services may take longer. You can watch progress as the grader connects to your site, analyzes page content, attempts a homepage screenshot, and checks performance and SEO. Some data may be unavailable if a site blocks analysis or an external service does not respond.

After the technical scan completes, our AI reads your scores, failing checks, trust-signal results, and homepage content to write a plain-English, 3–5 sentence summary of your website's overall health and what it means for your business. It also highlights the top 2–3 most business-impactful issues with a brief explanation of why each matters and what to do. The summary is designed for business owners, not developers — no jargon.

Trust signals are homepage elements that help visitors feel confident hiring your business. The grader checks for a visible phone number, customer testimonials and reviews, service guarantees or warranties, team photos, professional certifications or licenses, a physical address, clear service area information, social media links, and similar credibility indicators. Businesses with strong trust signals convert more website visitors into paying customers.

The $29.99 one-time premium report adds a full AI branding and visual identity audit (first impression, color palette, typography, logo usage), a messaging and UX evaluation (headline effectiveness, call-to-action quality, audience clarity), 3–5 prioritized growth opportunities with expected business impact, 3–5 quick wins achievable within 30 days, a scored marketing scorecard across Branding, Messaging, UX, and Trust, DataForSEO backlink and authority data, and a downloadable PDF. The AI audit uses your homepage screenshot so visual judgments are grounded in what visitors actually see.

The premium report uses DataForSEO’s backlink index to show an authority rank, total backlinks, unique referring domains, spam-risk signals, and broken-link counts. These are useful benchmarks for understanding the strength and health of your website’s external link profile; they are not a guarantee of search rankings.

You can try any publicly accessible website. Just enter the URL — if you omit https://, the grader adds it automatically. Sites that block automated tools may return limited results or fail to scan. Google's PageSpeed data, screenshot capture, and AI summary can also be unavailable; review the checks that did complete and retry later if needed.

The grader attempts to render and capture your homepage in a browser. When capture succeeds, the image appears in your free results and can inform the paid AI audit's visual feedback. Some sites block capture or fail to render, so a screenshot is not guaranteed.

Your name and email are used to save your scan results, send you a link to revisit them, and occasionally share relevant tips about improving your website. Your website URL and scan data are used to generate the report. We do not sell personal data to third parties. Scan results are stored securely and associated with your email address.

Yes. You can run a new scan any time — just enter your URL and contact details again. Each scan generates a fresh report. If you want ongoing monitoring with trend tracking and alerts when scores change, Website Grader Pro subscriptions are available for recurring checks across multiple pages.

Website Grader Pro is a subscription service that runs recurring scans on your website, tracks score trends over time, and alerts you when issues appear or scores change. It is designed for businesses that want to monitor their site health continuously rather than running one-off checks. You can view Pro plans at hspautomation.com/website-grader/pricing.